Key Activities, Accountabilities and Results:
Strategic Alignment: Collaborate closely with the strategic marketing team as well as other stakeholders, such as the commercial team, to ensure MarCom plans and tactics align with business objectives.
MarCom Planning: Develop MarCom plans with a high focus on digital promotion and maximizing ROI.
Creative Campaign Development: Lead the creation of innovative marketing campaigns, including tailored and purposeful content creation that resonates with the audience, as well as promotion tactics to attract the targeted audience.
Digital Tool Management: Oversee digital marketing requirements and execution, ensuring alignment with overall MarCom strategies.
AI Tools Integration: Utilize AI tools for data analysis, content and video creation, and campaign optimization to enhance efficiency and effectiveness.
KPI Development and Analysis: Establish key performance indicators (KPIs), perform regular analysis, and adjust tactics as needed.
Budget Management: Develop and manage the MarCom budget, ensuring compliance with procurement processes.
Team Leadership: Provide leadership and guidance to Digital MarCom Specialists, MarCom Coordinators, content writers/graphic designers.
Core Qualifications:
Bachelor's degree in marketing, communications, business, or another related field.
7 or more years’ experience in digital marketing
3 or more years working in a leadership role
Critical Experiences:
AI Integration: Strong experience in leveraging AI tools and technologies.
Digital Marketing: Strong background in digital marketing, including SEO, SEM, social media, and content marketing.
Strategic Planning: Proven strong experience in developing and executing strategic MarCom plans.
Team Leadership: Demonstrated ability to lead and inspire a diverse team.
Analytical Skills: Proficiency in analyzing data and making data-driven decisions.
Creative Development: Experience in developing and executing creative marketing campaigns
Competencies / Behaviors:
Leadership: Ability to lead, motivate, and develop a high-performing team.
Strategic Thinking: Strong strategic and analytical thinking skills.
Creativity: Innovative and creative approach to problem-solving and campaign development.
Communication: Excellent communication and interpersonal skills.
Adaptability: Ability to adapt to changing market conditions and pivot tactics as needed.
Results-Driven: Focused on achieving measurable results and maximizing ROI.
Collaboration: Strong collaborative skills to work effectively with cross-functional teams.
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